Oversized artist's book published in conjunction with show held December 15, 1979 - February 10, 1980. Preface by Jeffrey J. Spalding. Includes text by Peter White. Photography by Jorge Zontal, additional photography by George Whiteside. Additional assistance credited to General Idea, Marilyn Kiewiet, Kevan Staples, Robin, The Parrot, Mark Davey, Olympia and York, B and M Photo Labs, Jones and Morris.
"The works in the exhibition were developed by David Buchan in response to our invitation to him to prepare a show of his wardrobe art. To our surprise and delight, what emerged was a new approach. In addition to creating his fanciful fashions, Buchan came up with the notion of presenting these new creations in the format of men's fashion advertisements complete with their own running commentary.
Thus, after designing the wardrobes, he modelled them for photographs which were used in the layouts of the ads and wrote the accompanying ad copy. For the exhibition, photo-murals were made from these layouts and displayed together with a selection of the clothing and an audio-visual presentation which chronicled some of his past designs. The same layouts that were used to produce the photo-mural panels for the exhibition were used in the production of this publication.
Not only a catalogue which documents works shown in the exhibition, this publication is equally Buchan's original art statement. In actual fact, this is an artist's book. Buchan originated the concept of presenting the work in a magazine format, was responsible for its design and, of course, for preparing and completing the layout of the ads." — from publication's preface
"…I take the advertising format & instead of selling products, I sell concepts," Buchan says. "I see no reason why artists can't use the same style to sell his ideas. In the case of the advertiser, he has the clothing. I have the money. He wants to exchange his clothing for my money. As an artist, I want to sell you my ideas. I want to replace an idea you have with one of mine..."—Nancy Tousleuy, "Visual Arts," Calgary Herald, December 20, 1979
